Project Elixir: Transforming Brine Into Greener Steel
What if waste brine could build greener steel? Project Elixir transforms CO₂ and seawater discharge into a resource for the UAE’s clean future.
MediSun
4 Min Read
Innovation in the Heart of the UAE
In the United Arab Emirates, where innovation meets the beauty of the desert, industries thrive on visionary leadership. But this progress depends on one vital resource: water.
To maintain efficiency in high-heat conditions, advanced seawater desalination systems convert ocean water into fresh water through reverse osmosis. Yet this process creates concentrated brine—an environmental challenge that demands smarter solutions.
Introducing Project Elixir
That’s where Project Elixir comes in. A groundbreaking sustainability initiative led by EMSTEEL, ADQ, MediSun, and EEIC, Project Elixir is built on R&D excellence, supported by ADQ’s Growth Lab and a AED 100 million innovation fund.
At its core lies MediSun’s WEGen Green technology, designed to transform hot brine and captured CO₂ into a valuable resource: magnesium carbonate.
From Brine to Green Steel
Advancing Clean Energy and Sustainability
Project Elixir goes beyond brine management. It:
Generates reusable discharge
Reduces industrial emissions
Harnesses clean energy through reverse electrodialysis (RED) and solar PV
Pilots the Gulf’s first RED plant to produce blue energy, paired with solar arrays for renewable power integration
Together, these innovations pave the path toward green steel certification.
A Circular Economy Breakthrough
Project Elixir is one of the first steel industry initiatives to:
Transform waste brine into green magnesium
Integrate carbon capture
Enable brine mining
Advance a circular economy model in one scalable solution
Shaping the Future of Industry
Aligned with the UAE’s Vision 2030 and Net Zero 2050, Project Elixir strengthens the Emirates’ role as a leader in clean industrial innovation.
MediSun is proud to launch this initiative—advancing greener steel, protecting the Arabian Gulf, and shaping a more sustainable future.